Involving the audience is integral to online video success because unlike old media TV and movie stars, Internet Stars actually listen and interact with their audiences.
Trust us, Internet star Ray William Johnson didn’t get to over 10 million subs by turning on his fans and punching out paparazzi.
When Ray J uploads a new video, he watches it like a snake watching its last egg. He responds to viewer comments, then, heads on over to social media sites like Twitter, Facebook and Instagram to build engagement around his video of the moment (FYI: It’s called Social Media because it’s a two-way dialogue, not a one-way monologue).
Ask the viewers for their comments, ideas and video responses to your videos. And if you have no viewers, hit up friends and family to start the conversation and the rest will follow.
Try featuring viewer comments and content in the show. Acknowledging the audience and making them feel heard builds engagement… and subs!